About me

Visionary leader in AI and Digital Transformation. I provide technical direction, drive innovation and design and develop scalable, resilient, high-performance, and flexible systems that can adapt to future technology advancements. I start with the customer—understanding their needs, identifying opportunities, and selecting the right technology to design, implement, and deliver solutions that create real value. By blending strategic insight with deep technical expertise and a passion for innovation, I ensure every solution is purpose-driven, practical, and transformative.

Marcelo Fernandez

Some key processes

Developing and executing the company's AI strategy ensures that AI initiatives are aligned with key business objectives, driving measurable value and competitive advantage. A well-defined strategy integrates AI across operations, enhances decision-making, and fosters innovation while maintaining scalability, efficiency, and compliance.
Overseeing and coordinating various projects and products—establishing metrics, measuring performance against strategic goals, managing priorities, and driving other strategic initiatives—are critical for organizational success. Additionally, possessing advanced technical knowledge is essential for technical leadership credibility, ensuring the ability to make informed decisions, bridge the gap between strategy and execution, and provide meaningful guidance to engineering teams.
Effective project selection depends on corporate strategic objectives and goals defined by executive management. The project portfolio is ranked and weighed based on strategic directions, return of investment, shareholders responsibilities, projects timeline, resource availability, company competencies, and financials. In addition, it is important to consider other factors like risks, current market situation, competition, among others to shape the projects prioritization.
Lay out a solid approach to understand the business objective, define the target users and market, brainstorm about the problems that can be solved, generate solutions for these problems, prioritize them, and make recommendations is key for success.
Explaining precisely what we hope customers and the media will say when they get their hands on our product/s. Focus on the customer reaction we’re hoping to elicit.
Project Risk Management includes the processes of conducting risk management planning, identification, analysis, response planning, and controlling risks on a project. The main objectives are to increase the likelihood and impact of positive events, and decrease the likelihoold and impact of negative events in the project.
Identifying and implementing AI solutions enhances corporate operations by optimizing workflows, improving decision-making, and driving automation. Leveraging AI-driven insights increases efficiency, reduces costs, and enables data-driven strategies for sustained business growth.
Financial management goes well beyond simply planning, capturing, and managing costs on individual projects. It must also address the customer’s need to maintain a balance between the project investment and the expected benefits or returns associated with that project, the potential impact on other projects in the portfolio, and the overall impact on their business results.
Effective resource management is fundamental to achieving an organization’s strategic goals, ensuring that talent is recognized and utilized based on merit and expertise. A strong leadership approach fosters an environment of trust, where individuals are empowered to take ownership of their work, lead with confidence, and contribute meaningfully without unnecessary oversight. Encouraging open communication, career growth, and equitable opportunities is key. By prioritizing fairness, transparency, and professional development, organizations can cultivate innovation, engagement, and long-term growth.
AI services and tools are just one part of the broader technology stack. Choosing the right technologies, designing a scalable, high-performance, and resilient architecture, and seamlessly integrating all components are critical for success.
Establishing AI governance, compliance, and security best practices across all business functions ensures responsible AI deployment, mitigating risks related to bias, data privacy, and regulatory violations. By implementing robust frameworks, organizations can standardize AI usage, enhance transparency, and build trust while safeguarding sensitive information and maintaining ethical AI operations.
Stay ahead of AI advancements by identifying emerging technologies that drive growth and innovation while simultaneously educating and training teams on AI capabilities to foster enterprise-wide adoption.